Fujifilm, World Press Photo Foundation announce strategic partnership
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Habibi, Antonio Faccilongo
Created on FUJIFILM X-T1
FUJIFILM Corp. announced a strategic partnership with the World Press Foundation, which includes Fujifilm’s sponsorship of the World Press Photo Foundation’s World Press Photo Contests as well as expert-led workshops during the organization’s global exhibitions. The World Press Photo Foundation is an independent nonprofit organization based in the Netherlands that provides a global platform for photojournalists and documentary photographers to communicate trustworthy storytelling that reflects the times, through the power of photography, to a global audience.
As part of this partnership, global winners in each of the four categories of the World Press Photo contest – World Press Photo of the Year, World Press Photo Story of the Year, World Press Photo Long-Term Project Award, and World Press Photo Open Format Award – will win state-of-the-art FUJIFILM GFX System large format camera and equipment:
- FUJIFILM GFX100II Mirrorless Digital Camera
- Two FUJINON GF interchangeable lenses for the GFX System
- Two Li-ion batteries (“NP-W235”)
- Dual Battery Charger (“BC-W235”)
The GFX System is the high-end series of Fujifilm’s mirrorless digital camera line, designed to bring out texture, dimensions, and atmosphere in creators’ images with large format resolution and gradation performance. FUJINON GF lenses are designed to fully unlock the performance potential of the GFX System cameras. Inheriting the optical technologies from the medium and large format film lenses as well as broadcast and cine lenses, GF lenses provide unrivaled image quality that professionals need.
Additionally, Fujifilm plans to host expert-led workshops in 10 cities around the world in conjunction with the World Press Photo Exhibition.
“As Fujifilm celebrates its 90th anniversary on January 20 this year, we are excited to establish this strategic partnership, enabling us to contribute to the growth of trustworthy storytelling and global communication through the power of photography,” says Masato Yamamoto, Director, Executive Vice President, General Manager of Imaging Solutions Division, FUJIFILM Corporation. “Through this partnership with the World Press Photo Foundation, we support the creative individuals involved in the dynamic field of photography.”
“We are very pleased to announce this strategic partnership with Fujifilm. They share our mission to support the photographic community who bring important stories and images to the world,” says Joumana El Zein Khoury, executive director of the World Press Photo Foundation. “This strategic partnership will help us reach more people, improve our exhibitions, and directly support the news and documentary photography community.”